ToOn99 menulis:
$599 ? that expensive ? still hard to believe it is much more expensive than xbox 360.

Blu Ray player initially cost in the USD 1000 range. Think of it as buying a blu ray player for half the price and you get a PlayStation as a bonus.......

The local store in my area is selling the single sided (25GB) blue ray media (TDK) for USD 22 , but it is not selling the recorder yet. Go figure....