I really liked how the Clay article “Why Every Business Needs a Brand Style Guide” breaks down style guide vs brand guide so clearly. The distinction that a style guide is more visual (colors, fonts, logo use) while the brand guide includes mission, tone, values, etc. really resonates. It’s so easy to blur them together in practice, so having a clear guide helps avoid confusion. Thanks for writing it! Anyone unsure about where to start should check it out: