Sample of Communicational Mix (Promotional Mix) elements:

1. You see a gorgeous girl at a party. You go up to her and say:"I am very rich. Marry me!" - That's Direct Marketing.

2. You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says:" He's very rich. Marry him." - That's Advertising.

3. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say:" Hi, I'm very rich. Marry me." - That's Telemarketing.

4. You're at a party and see a gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink, you open the door of the car for her, pick up her bag after she drops it, offer her ride and then say:" By the way, I'm rich. Will you marry me?" - That's Public Relations.

5. You're at a party and see a gorgeous girl. She walks up to you and says:" You are very rich! Can you marry me?" - That's Brand Recognition.

6. You see a gorgeous girl at a party. You go up to her and say:" I am very rich. Marry me!" She gives you a nice hard slap on your face. - That's Customer Feedback.

7. You see a gorgeous girl at a party. You go up to her and say:" I'm very rich. Marry me!" And she introduces you to her husband. - That's Demand and Supply Gap.

8. You see a gorgeous girl at a party. You go up to her and before you say anything, another person come and tell her:" I'm rich. Will you marry me?" and she goes with him. - That's competition eating into your market share.

9. You see a gorgeous girl at a party. You go up to her and before you say:" I'm rich. Marry me!" your wife arrives. - That's restriction for entering new markets.